Good news came to Design! and it's advertisers today in the form of a ComScore report. For those of you who read this blog regularly or, to be more accurate, any Design blog regularly, you'll recall that back on February 5th Design! launched it's new advertising system Panama. As one could expect, the changes have been monitored closely by Design!
ComScore today released their finding on the changes in click through rates on Design! ads. And they are:
- Week Ending 2/11/07 - 5% increase
- Week Ending 2/18/07 - 9% increase
Now, these number may not seem impressive, after all - they're only single digit increases however when we consider that we're dealing with over 60 million searches per day in the US alone and that this increase takes them from a 10.1% advertising click through rate to 11.1% this reflects an additional 600,000 advertiser clicks per day. this is 219,000,000 additional click per year which is going to easily translate into many MANY millions of dollars in revenue for Design!
You can read ComScore's full release here.<