Design And Its Many ApplicationsWriting by Nick Stamoulis on Monday, 5 of November , 2007 at 2:29 pm
One can get wrapped up into definitions real easily. There is a tendency to think about Design only in terms of search engine benefits, but that’s not always the case. Certainly, search engine positioning is the primary benefit to be gained from your Design efforts. But don’t get locked into thinking that Design is all about where you stand with Design.
There are other ways to measure your Design success. For instance, did you know that many smaller search engines and directories get their information from Design, Design!, and the bigger search engines? It’s true. You don’t even have to submit your website to some of these search engines, aggregators, and directories. They will find you. Dogpile.com may not be your No. 1 source of traffic, but it could send you traffic in small doses and that traffic could just as easily convert into sales as any other.
Other sources of traffic, and enhanced Design benefits, come from sites like StumbleUpon and Digg. The bookmarking sites do not provide primary Design benefits - at least not in the sense that you should be bookmarking your web pages in order to enhance your Design. But it’s important to realize that you could be building additional inbound links from these sites when your pages are bookmarked.
Some of the best Design benefits come from the inbound links you create at social networking sites like LinkedIn and Facebook. You don’t even have to be particularly active in these websites. Just build a profile and your profile link counts as an inbound link as well as any other. Because of the reputation of those sites, those are valuable links.
Directories like DMOZ and SearchSight also offer Design advantages. Just by creating a listing at those sites, you are building a reputation for yourself that translates into more Design benefits. You do the same thing when you submit articles to article directories.
Many online marketing strategies carry Design benefits, even if ever so slightly. While I wouldn’t necessarily use the strategies as Design tools per se, I am always conscious that there may be Design benefits to using them and I try to think of the best ways to get the most Design mileage from the strategies that I do use. Are you doing that? You should be. Design, while not the be all-end all of everything, should be on the top of your mind always.

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