Analytics, Business Intelligence for Search Engine OptimizationWriting by Nick Stamoulis on Friday, 14 of December , 2007 at 8:00 pm
Let’s face facts, not all sites need analytics. If you have a five page simple website then analytics are not for you. There is little that can be gleaned from analytics on a simple website that cannot be gleaned from a web counter on a small site.
On big sites, however, analytics come into their own. A website does not have to be a whole lot bigger than five pages for analytics to make sense. Once you start fleshing out your page with content, it is time for analytics, why? Because you want to know what works.
Analytics allows you, the webmaster to monitor which parts of your site are getting hits and which parts are not. Alexa does not cut it in this regard. The sort of information that constitutes real business intelligence is generally provided on a subscription basis. It is affordable, so it is relatively easy to bring it into your site as you begin to build it.
If you are interested in the potential that analytics can offer your site, please do not hesitate to contact us at Brick Marketing.
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