If you work on the web, the SXSW Interactive festival last week was pretty hard to avoid (particularly if you’re a Twitter user), and this week there will be the inevitable avalanche of blog posts from attendees — who they met, where they partied, and whether it was better or worse than last year.
But is it, as they say, “all that”? If you didn’t attend, did the fuss and excitement have you turning green with envy — or is SXSW simply a week-long party for A-listers and wannabe blogerati, desperately flickring each other to somehow validate their pitiful obsession with what is essentially simply yet another tech conference?
Comments are open, so let us know — does South By South West actually matter?