Site Search: The Analytics Tool That Improves Your Website’s DesignWriting by Nick Stamoulis on Friday, 30 of November , 2007 at 9:36 am
One great tool you can use to improve your Design and the user experience on your website is called Site Search. Design Analytics allows you to track what your users are searching for. You can see what pages they are on when they search and where they end up. Then you use the information you gather from the analytics tool to improve the Design of your website and the experience of your users based on what they’ve searched for on your site.
Site Search is easy to set up, but there is a free and a paid version. Which you use is up to you, but I’d definitely put it on your website, especially if you have a website that has a lot of pages on it. Some of the great information about your site visitors that you can gain from the tool are:
Search terms they useStart pagesDestination pagesCategories they search forTrending allows you to see individual user statistics over timeSegments lets you group your users and see how they act as groups
It’s the perfect tool for large websites with lots of information.
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