A Useful List Of Pre-Design Questions To AskWriting by Nick Stamoulis on Monday, 26 of November , 2007 at 9:55 am
This is perhaps the most comprehensive list of questions to ask before getting started optimizing a website that I’ve seen. Kalena Jordan asks all the right questions and seems to get right to the meat and heart of a job before she ever starts on it. I highly recommend this list as a checklist. I would just add one more question:
What search engine marketing is the site owner currently engaged in?
You want to make sure that your search engine optimization efforts are compatible with other marketing and advertising initiatives of the company. Otherwise, you might screw something up. It would be a shame to re-optimize a landing page, for instance, only to find that the pay per click ads pointing to it are optimized for a keyword that you took off the page. That would certainly jack with the effectiveness of those ads and likely reduce their quality scores. So add one more question to that list.
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