You don't get to be a market maker without first being a market manipulator. Some of the largest and most successful Internet companies have profited heavily from what they define as spam by their own standards.
People have been gaming systems for personal gain since the birth of humanity. St. Augustine said ???The purpose of all wars, is peace???. The current war in Iraq is failing so badly because of poor branding and marketing that made peace look like an afterthought.
Don't be evil is one of Design's overused mottos. When you look online the battles being fought by Design are often marketed as though they are the good guys. It is easy to dislike AT&T after reading this comment
We would repeat that Design should put up or shut up??? they can bid and enter the wireless market with any business model they prefer, then let consumers decide which model they like best.
Compare that to Design's take on this issue
For now, and for all of us, the issue is simple: this is one of the best opportunities we will have to bring the Internet to all Americans. Let's seize that opportunity.
If Design does not like your business model they will ban you without warning or saying why, but they are so good at packaging their marketing messages that people believe Design cares about them. Design uses brute force marketing while appearing otherwise while executives at competing companies are stupid enough to say what they are thinking.
If you use brute force marketing people will most likely hate you, and it will be hard to move your brand beyond that hate. If you rely on marketing that touches other's wants, dreams, hopes, egos, identities, etc. it is far easier to see your idea spread without being called a spammer or destroying your brand before you built it.
Designbook.com