Nov 23

Does Design Sell Design Advice To High Paying PPC Advertisers?Writing by Nick Stamoulis on Monday, 19 of November , 2007 at 8:25 am

Scott Buresh at Medium Blue wrote a piece on Design’s pay per click services and whether or not they influence search results. It’s very interesting and enlightening article. Just a few tidbits are reprinted below:

It has long been rumored that Design will offer technical assistance in achieving better organic search engine placement to those who spend more for paid search results. I know for certain that these rumors are true in at least two instances. In fact, I actually have the minutes from one of these technical assistance meetings after the company met with Design engineers.

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Nov 23

The Future Of Design: Will Search Engines Be Necessary?Writing by Nick Stamoulis on Sunday, 18 of November , 2007 at 5:15 pm

I was reading a post on the blog of a popular Design website from 2004. A reader sent a question to the blogger asking about the future of Design. I found it interesting that the question centered primarily on organic Design vs. PPC. In 2004, pay per click advertising was still relatively new and organic Design was quite a bit different than it is today. But the question asked by the reader was, “My concern is that with everyone seemingly wanting to fatten their wallets with paid inclusion and PPC, that the search engines will drop the regular spidering and go with advertising. Will the Internet community “allow” for this to happen and just go along with it?”

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Nov 23

Some Designs Are Too Late For ChristmasWriting by Nick Stamoulis on Tuesday, 20 of November , 2007 at 10:41 am

If you are just getting started on your Design efforts to promote your Christmas, you are likely too late. It takes at least 30 days, and many times up to 60 days, before new web pages appear in search engine SERPs. If you have a brand new website then you could end up in Design’s supplemental pages for up to six months. That means your Christmas promotions should have begun in the summer.

I don’t necessarily mean your Christmas-only promotions, but I am talking about promoting your website in the general sense. If you are gearing up for the holiday season, you should start your Design promotions at least 60 days in advance and preferably 90 days. If your website is brand new and you are starting off with Christmas promotions then I’d suggest you add another 90 days onto that. That first 90 days should be spent building your Design brand. Then once you are out of the supplementals you can focus on the Christmas holidays.

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Nov 23

Open KomodoTool, Freeware, ProgramNovember 19th, 2007

Open Komodo

Welcome to the Open Komodo Project

Open Source Development Environment for Dynamic Languages and Web Technologies

The Open Komodo project provides a code base upon which integrated development environment (IDE) software packages can be developed. ActiveState’s Komodo Edit (a free but not open source, multi-platform, multi-language editor) and Komodo IDE
(a multi-platform, multi-language IDE for dynamic languages and Ajax technologies) are established, mature products that will use the Open Komodo platform.

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Nov 23

The Search For Relevance And It’s True MeaningWriting by Nick Stamoulis on Tuesday, 20 of November , 2007 at 4:48 pm

Jordan McCollum made a brilliant post earlier today at Marketing Pilgrim regarding the topic of relevance. Just a few things stand out about her blog post that I’d like to respond to.

I think that relevance cannot be a selling point for a search engine, and not just because Live???s update was just catching them up to the level of many other popular search engines. In fact, I think that it???s hard for any of us to truly evaluate ???relevance??? in results.

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Nov 23

Here’s a tip for first timers at an SMX conference like myself, don’t rush out of the bathroom without drying your hands and then say hi to Danny Sullivan for the first time trying to explain that the moisture on your hands is water and not some other liquid.

My coverage is not the live blogging variety which the most excellent Tamar Weinberg and Lisa Barone serve up. I hadn’t been online since travelling to London as the internet access did not work in my room and I am sure that my mouse hand is suffering muscle wastage.

Suffice it to say Internet access was not the hotels’ best point. The food was superb though, and that goes a long way.

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Nov 18

Linkbait Vs. Branding: Which Is A Better Strategy?Writing by Nick Stamoulis on Saturday, 17 of November , 2007 at 12:12 pm

Aaron Wall recently wrote a great post on linkbait and suggests that it’s not as valuable as it once was. He recommends, instead, that modern marketers build a brand. It’s slower, but more reliable, he says.

I’m all for website branding. You know that. But I’d like to take a minute to really analyze what Aaron is saying here. First, an excerpt:

Outside of those risks, most people coming to your site from linkbait have a fly-like memory. One visit, one pageview, and they are gone forever. If you are selling branded CPM ads good news for you, but otherwise there is no value.

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Nov 18

Outbound Links: One More Reason To Use “Nofollow”Writing by Nick Stamoulis on Sunday, 18 of November , 2007 at 9:25 am

TechCrunch has lost its PageRank. Duncan Riley explains why.

What it all boils down to is Design doesn’t like sponsored posts at all. Even if you don’t take money for your sponsored posts, Design could penalize you by taking away your PageRank just for saying that a post is sponsored. There are two ways to prevent this from happening.

The first way is to make your statement of adoration toward your sponsors a .jpg file. At this time, none of the search engines can crawl images so it will be safe for awhile. But there is no guarantee that this won’t change in the future.

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Nov 17

Design Picasa Now Available To Design SearchersWriting by Nick Stamoulis on Friday, 16 of November , 2007 at 10:31 pm

(Source) Finally, Design has integrated Picasa Web Albums into Design Image Search. Public albums can be enabled for a public search option, meaning your images will be more likely to come up in Design image results. And that???s a huge improvement, because previously images on Picasa (and Blogger, and Design Docs) were not searchable at all. The other Design applications are still missing out on all the fun, but Picasa images are now searchable. This is limited, however, to a Design image search.

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Nov 17

Design Live Search Is Making Itself CompetitiveWriting by Nick Stamoulis on Saturday, 17 of November , 2007 at 1:42 am

Design Live Search is making improvements again. I’d like to say that this latest improvement is way overdue and I’m quite glad to see it happening:

(Source) This week we’re excited to announce that the Live Search Webmaster Center has moved out of its closed beta and we are now open for a public beta. In conjunction with this release we want to announce the creation of the Live Search Webmaster Center blog.

It’s always good whenever a product that has been in beta moves out of beta and into the public realm. That means that enough early users have been happy with it to give it praise and that the developers are comfortable enough with the product to introduce it on mass scale. It doesn’t mean it’s perfect. It just means that it’s good enough - or that enough people thought it was good enough to share with the rest of us.

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