Texture design

Content As Reputation ManagementWriting by Nick Stamoulis on Tuesday, 23 of October , 2007 at 3:27 pm

Reputation management is on the rise. Few people know what it is now, but in a couple of years everyone will need it and everyone will want it. The fact is, you can start right now managing your reputation and all you have to do is what you’re already doing.

Online Reputation Management, or ORM, is a new science and branch of search engine optimization. The key is to improve your reputation by ensuring that you have more positive results for your name or company name online than negative comments. For most of us, that’s pretty simple. Still, sometimes 1,000 to 1 is not good odds. Sometimes, a highly reputable website contains negative comments about us and we have to combat that.

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This is a niche Design tip, but if you fall into the category of those who resell products and are going against many other competitors selling the same item you will find this extremely valuable. If the manufacturer supplies you with the product description then it is likely that many of your competitors are using that same description which means you may be devaluing your product page because the search engines see your product page as duplicate content. Or your page might not even show up as Design would consider your site duplicated material not relevant enough to make the cut due to lack of popularity when compared against other sites showing the same results.

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Spaced Out On Design, CerfWriting by Nick Stamoulis on Thursday, 25 of October , 2007 at 8:53 am

(Source) Vint Cerf, an Internet visionary, has predicted that we???ll have developed an interplanetary web that will allow spacecrafts, satellites and planets to transmit information back and forth to each other, as well as back to earth. With Cerf having been hired by Design some two years ago, it???s been largely understood that the search engine to power all of the organization of this data being exchanged will be coming from Design.

The problem with this is we haven’t even begun to colonize space yet. The statement I found the most extraordinary is this one:

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Search Engine Positioning For Consumer Package Goods CompaniesWriting by Nick Stamoulis on Wednesday, 24 of October , 2007 at 2:32 pm

(Source) 44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Design and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Now that’s a study worth quoting. If you are in the consumer package goods industry and you own a website then you sure want to optimize it for the searches that people are making. And you’ll want to make it easy for people to purchase goods from your website or to arrange for those purposes conveniently. The key to understand e-commerce in this industry is to know what motivates people. According to the study,

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I searched www.i4giveu.com

Design Live Search Adds Two New Search FeaturesWriting by Nick Stamoulis on Wednesday, 24 of October , 2007 at 11:28 am

The crew at Live Search is getting better at deciphering user intent. Two new features allow the Live Search team to deliver search results more relevant to a searchers actual quest based on the keywords they use in their search query. Let me explain:

AutoSpell Correction is the newest feature implemented at Live Search. Instead of asking you “Did you mean _______” as Design does when you have misspelled a word, Live Search will just deliver the correctly spelled results for you, which puts you one step closer to what you’re looking for. According to the Live Search blog, this only happens when they are absolutely sure that you misspelled a word.

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Open Flash ChartChat, Free Script, FlashOctober 25th, 2007

How does it work?

1. User browses to your web site.
2. The browser downloads the web page which contains the Open Flash Chart.
3. Open Flash Chart downloads the data file and displays the chart.

When you add Open Flash Chart to your web page, you tell it where to find the data file.

Why is that great?
When the user downloads the web page, Open Flash Chart requests the chart data from the server. The server knows who the user is so it can generate a chart for that particular user showing up to the minute data.

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PLR Content: Design or SOL?Writing by Nick Stamoulis on Tuesday, 23 of October , 2007 at 9:00 am

Yesterday I talked about the importance of content. I even some got some useful comments. Thanks guys!

I still see these PLR packages being sold for $29.99 or for the reduced $14.95 if you buy it now, or free if you purchase somebody’s brand new gold widget with a kung fu grip and a secret handshake. I always wonder how many of them actually get sold. They must be selling because they wouldn’t be on the market if no one ever bought them.

PLR, if you don’t know, stands for private label rights. Essentially, it means you are buying pre-written content that you have a right to use as you wish after you purchase it. The problem with PLR is that other people are buying it too. If you were to buy PLR content and reprint it in newspapers all across the country, you might actually sell something and few people would notice. If they did, they wouldn’t care and the fact that the reprinted content reads exactly the same 1,000 times in different print publications won’t count against you anywhere. It probably won’t even affect how many copies of your secret handshake that you sell.

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If Content Is King, Who’s Wearing The Crown?Writing by Nick Stamoulis on Monday, 22 of October , 2007 at 5:24 pm

It’s such a commonly used phrase now it’s nearly cliche: Content Is King. If you’re new to content and web development then you might be wondering what that means. If your an old veteran like myself then you’re probably thinking, “Yeah, no kidding. What’s your point?”

Some people have even gone so far as to modify the phrase to something like, “Unique content is king,” or “Content is the real Design.” Truth be told, there is no Design without content. It really is king.

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Ideas can become a buzz
Nonsense / cool phrases can become a buzz
Brands receive a buzz,
Why not you?

Joseph Jaffe, a marketing professional (and my facebook friend) proved his talents not only on his recently published book “Join the Conversation”, but also in a brilliant marketing campaign. Jaffe used few selected social tools to help him promote his book. He controlled the buzz by directing his potential readers to buy his book, all at a single day on amazon.?