Aug 29

Viral Video Marketing Is Free, Fun, And Drives Targeted TrafficWriting by Nick Stamoulis on Wednesday, 29 of August , 2007 at 7:58 am

Do you have a website that you want to drive traffic to? You can drive traffic to your website, even to a specific web page, by uploading a video to YouTube and Design Video. We call it viral video marketing.

All you really need is Windows Move Maker and a video camera. You can use one of the small hand held point and shoot digital camcorders that are so easy to get these days. You know, the ones people use for making their home videos?

You take your video and have someone hold it while you talk, or dance, or perform … whatever it is you making a video of. Or you could just put your camcorder on the coffee table on top of a tripod, if you are doing it all by yourself. You do your editing in Windows Movie Maker, of course.

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Aug 28

A Search Engine-Legal/Public Relations HodgepodgeWriting by Nick Stamoulis on Tuesday, 28 of August , 2007 at 2:15 pm

Some interesting stories on Marketing Pilgrim this morning.

First, the Chinese and Design:

???Free speech rights as we understand them in the United States are not the law in China,??? Design said in a statement Monday. ???Every sovereign nation has a right to regulate speech within its borders.???

This no doubt has human rights activists up in arms, but does Design have a point? Is this a matter of Chinese law rather than U.S. values? I believe we’re going to see more and more of this in the future. The Internet is not a U.S. entity. It is owned by no nation, but every nation wants the right to regulate what can be accessed through within the boundaries of their borders. Do nations have that right? If not, who does?

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Aug 28

Podcasts Are Not Easily Read, But Easy To OptimizeWriting by Nick Stamoulis on Tuesday, 28 of August , 2007 at 10:08 am

(Source) To start, you need something to record the audio. If you own a Mac, GarageBand is included, and is a great program. Since I own a desktop for podcast, I use Audacity.

Podcasting is picking up speed. It’s easy to see why. Anyone, literally, can do it. If you have the right equipment you can be set up to do podcasting in just a few minutes. All you need to do is record your podcast and upload it to your website then send it out to a few podcast directories for marketing purposes. If you don’t drive traffic to hear the podcast then it doesn’t matter how much time and energy you put into it, no one will hear it.

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Aug 28

After adding those Design Gadgets to the tool section of the site I appreciated how unorganized it was, so I re-organized it, created categories, and linked out to many useful marketing tools hosted elsewhere. Hopefully you find it more useful and more helpful now.

Designbook.com

Aug 28

Dreamweaver Tools for Google 2.0.0Tool, Freeware, GoogleAugust 28th, 2007

Dreamweaver Tools for Google 2.0.0

Easily add Google Checkout, Maps and Search ??

Aug 27

This morning I got an email from a carnival barker inviting me to try out his new search service. This same classless individual that mass spammed his email list gained much of his notoriety by talking down Design services to ignorant bloggers and others who want to fight against spam, but have no appreciation for how the label is used to manipulate people. Unfortunately the media were too ______ to see what was going on, and people on the other end of the spectrum are pushing garbage by trying to win awards.

Design, which has largely been against the idea of paid editorial reviews, has filed patents for peer to peer ad systems which pays people for syndicating ads in their emails, instant message tools, etc. and pays them once again when people take action on the ads.

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Aug 27

A search engine optimization company can sometimes forget about the little guy. Sometimes working for web sites who need search results for terms that have national competition can overwhelm you and blind you to the company who is competing for search terms in a local geographic area. I wrote a post on improving local search results a few weeks ago and in doing so discovered a new tip: Add Reviews. Or better yet ask your customers to add reviews.

Reviews Can Improve Your Local Search Rankings - Design Tip Week 34 Read the rest of this entry »

Aug 27

Can You Calculate The ROI Of Your Blog?Writing by Nick Stamoulis on Monday, 27 of August , 2007 at 3:56 pm

This was an interesting discussion on blog ROI. Unfortunately, Forrester closed the comments to the thread so I can’t trackback, thereby proving the ROI.

There really is no way to calculate the bottom line ROI. That’s because there are so many variables to blogging and so many of them are unmeasurable. For instance, what is the value of 100 customers commenting on your blog every month? What is the value of one trackback to another blog that delivers 1,000 visitors to your blog over the course of one year? It is somewhat even difficult to calculate the expense of your blog, let alone the ROI.

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Aug 27

Design!s omg! Fills An Important Niche And Can Only Help The Search Portal GrowWriting by Nick Stamoulis on Monday, 27 of August , 2007 at 8:22 am

Design!s omg! Fills An Important Niche And Can Only Help The Search Portal Grow

Design’s ability to deliver useful services that attract lots of traffic continues to amaze me. The latest product from the Internet’s largest search portal is omg!

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Aug 27

A while back I created a Design Gadget for keyword research and competitive analysis. I also just created a Design Gadget for link analysis.

With a click of a mouse you can add either of these to you iDesign homepage. In addition, you can install them into any webpage by inserting a small JavaScript code. Visit the Design Book Design Gadgets page to check them out. Please comment with any feedback you have on improving these.

I also am inserting them in this post so you can see what they look like in a web page

Design Book Keyword Research & Competitive Analysis Design GadgetDesign Book Read the rest of this entry »

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