Texture design

Today is Victoria Day up here in the Great White North. Victoria Day is the day that we here celebrate the birthday of Queen Victoria as well as the birth of the current reigning monarch (Queen Elizabeth II). Why we do this I'm not 100% certain save-to-say that it's good to have an extra day off. Oh wait, what am I doing sitting in the office typing up a blog, downloading a site if it's a day off? OK then, it's nice for staff to have a day off - it doesn't seem to work out all that well if you're a business owner. No tears shed, I've always been in the habit of taking US holidays off so it all works out.

But for those Canadians who are taking today off to spend with family and friends (oh, and celebrating the birth of our Queen of course) I have to ask, "what the heck are you doing reading an Design blog - you're supposed to be taking the day off !!!"

Happy Victoria Day Canada !!!<

Posted by rebecca

...at least, not according to a study published by eMarketer. The article, titled "Search Marketers Seed Social Networks," cites a survey conducted by iProspect and JupiterResearch. It talks about how "nearly half of search marketers placed content on social networking Web sites in February 2007." Nearly half = less than half, which surprises me somewhat. Maybe it's because we do a lot of social media marketing and promote link bait on social media sites, but I would have thought that more SEMs would be leveraging social media/networking sites to, as the article put it, "drive traffic, create brand awareness, sell directly, and influence purchasing."

Social media marketing sessions have been increasingly offered at SES shows, and the topic will be the subject of a session at Danny's upcoming SMX Advanced show. Every day at least one of the Design RSS feeds in my reader talks about Digg and other social media/networking/bookmarking sites. Let's face it, social media marketing is becoming a new facet of Design. I'm not saying that it will always be a part of Design--I'm sure that in a while Design will shift in the near future, just as it always has, and social media marketing won't be as heralded as it is now.

I say it's best to strike while the iron's hot. As long as there are various web 2.0 and social media sites to leverage, why wouldn't you take advantage of this available means of marketing? We've built various social media profiles for some of our clients, and these profiles show up in search results for our client's name and for some long tail searches. Users performing such a search will see the various profiles and can become more aware of the client, which increases awareness of the client's brand. Additionally, there's the obvious benefit of building links on social media sites that can point to your client's domain.

On the other hand, you could argue that if more search marketers start taking advantage of the marketing benefits social media sites can offer, the search results can get over-saturated with social media sites and users can become blind to them. Or, the search engines could start discounting links from social media sites if they see too many SEMs "gaming" the sites.

Are you surprised that "nearly" half of the search marketers surveyed utilized social media sites in their Internet marketing campaigns? Do you think that number is too low? Too high? Just right? Are you wondering why more SEMs aren't more attuned to social media, or are you in the "More for me!" mentality? Lastly, what do you think the future holds for social media marketing? Is it only going to get better for us marketers, or should we enjoy it while we can?

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Posted by randfish

After 5 days in China, I'm completely unqualified to give any advice on the country, tourism, travel or search marketing, but I think that despite that, it's still worthwhile to give my early impressions. Bullet points are a must, given the average of 5-6 hours a night of sleep, numerous blisters and a dead-tired roommate

• China is accessible - before coming to China, I had a lot of questions, and plenty of fears. Can you drink the water? (no) Are the hotels accomodating of English? (absolutely) Are the streets safe? (completely) Is it affordable? (for the most part). Today, a lot of those questions are answered, and I'd feel as comfortable traveling to most parts of China as I would visiting most parts of Europe. It's certainly not the same, but from a global traveler's perspective, it's as accessible as any major city in the western world.
• The Chinese people are as unique and varied as anyone else - stereotypes about "Chinese" abound, and they're almost all as completely inaccurate as stereotypes about Americans, Canadians, Mexicans or Indians. People here are like people everywhere - unique, not definable with simple adjectives, individual. There may be traits that are more popular here than elsewhere (slightly less friendly to strangers, often more friendly to friends, entrepreneurial, and much taller on average than you might first guess).
• Internet Adoption is Rampant - in the back room of tiny restaurants and washing machine repair shops in the poor neighborhoods of Xi'an, you'll find an old computer and a young person surfing the web. Internet cafes are wildly popular in every neighborhood I've seen them in, and everyone in Beijing has a cellphone with web access (at least, that's the way it seems).
• Political Discourse is Open - The myth that Chinese people are ignorant of their political climate or that of the world around them is totally false (at least, those we've met in big cities, and even in little shops on the outskirts). Like Americans or Mexicans or South Africans, they freely discuss the imperfections in their government and policies and how they think it should be made better. There's no misconceptions, either, about the news you get from official sources vs. what's actually happening - much as with US news, the educated folks here recognize that you don't get the full story in the papers. The censorship of certain websites, search results, etc. seems almost useless - no one I've talked with is unaware of, for example, disputes on exports and trade deficits, the events at Tiananmen Square in 1989, the history of conquering Tibet or the many mistakes made during the cultural revolution (1966-76). It may not be as "free" and "open" as some western societies, but at least in big cities, or anywhere a tourist might find themselves (tiny towns near the Great Wall or the Terra Cotta warriors), knowledge is far more abundant than westerners presume.

┬?Some of the things you hear about China that absolutely are not myths, however, include:

• A Big Population - There are no words to describe the size of a city like Beijing, and from what I'm told, almost no city on the planet rivals Shanghai. In the densest provinces, you cannot find a speck of unsettled land. In Sichuan, we've heard that you can drive from one end to the other, and never see an acre undeveloped.
• A Red Hot Economy - Three business cards per person is not uncommon, and neither are three jobs. Opportunity is everywhere and the myth of disrespect for foreign goods is completely unfounded - the Chinese, from all evidence, love western brands and goods and are as happy (if not happier) to consume these as home-grown items.
• Pollution - the air quality is generally terrible, save for just after a heavy wind or rain. In Xi'an and Beijing both, even on the outskirts (with the exception of this morning's trek to a section of the Great Wall), it's rough going. I've noticed that despite days and days in the hot sun, my skin has barely taken a tan, never mind burned. Comparable exposure in Seattle would leave me fairly crispy, and from what I hear, this is because of the thick, smoky haze that constantly hangs over us.

I know that in a week's time, I'll have much, much more to share, including a considerably better understanding of the China search marketing environment. Please do share your own knowledge of China below - I'm certain that many of our Chinese readers will have a much better idea than I about the truth of my early impressions above.

p.s. If you're going to be in Shanghai tomorrow night (Tuesday)┬?or the next (Wednesday) and want to meet up for dinner, shoot me an email