Apr 19

Posted by great scott!

We're all back and recovered from SES New York and, thus, so are Whiteboard Fridays.┬? This week Rand responds to Jen Slegg's post about the impending death of linkbait by explaining how linkbait can and should be considered a natural component of a mainstream organic marketing campaign.

There's bound to be some debate around this topic, so weigh in and let us know what you think. Is linkbaiting on its last legs as an Design technique? Is it a stunt that Design will eventually work to counteract? Or is it linkbait just good, linkable, valuable content strategically marketed to have high short-term visibility?

PS - Stay tuned after the credits for a stupid out-take.

(This video is also available on YouTube for those who have trouble with iFilm.)

Technorati Tags

Designmoz, Linkbait, Whiteboard, Vidcast, Rand, Search, Design, Jen Slegg

Original source here...
Apr 19

Posted by rebecca

I aim to please, and the masses like the comics. For all of our adoring fans out there in Design Land, I've created SES New York: The Comic Strip. I've heard from folks that the comics are usually funnier if you've attended the conference, so hopefully you experienced last week's madness firsthand. If not, then oh well, at least you have some purdy pictures to look and laugh at.

Read, enjoy, be merry, all that good stuff. And who knows, if you pose for a stupid photo at any upcoming conferences, maybe, just maybe, I'll capture that one shining moment in comics infamy.

*By the way, I may or may not have stolen some photos from the following people: Andrea Schoemaker, Barbara Boser, Rae Hoffman, Tamar Weinberg, and Liana Evans. Thanks, ladies!

Original source here...